Graeme Cruickshank

Graeme is responsible for supporting the development of the Technology and Innovation (T&I) culture within CPI and ensuring the integration of CPI’s full innovation capability as part of the High Vale Manufacturing Catapult offer.

He originally joined CPI as the Director of the National Formulation Centre in 2015, where he led the establishment and management of CPI’s Formulation capability which enables the UK’s ecosystem of academics, SMEs and large companies to de-risk the development and scale-up to manufacture of their complex, high-value, formulated products (with applications spanning foods to pharmaceuticals, paints to detergents, inks to composite materials).

Graeme joined CPI from Procter and Gamble where he spent 20 years in a range of product design and technology innovation roles across a range of FMCGs (e.g. Fairy Automatic Dishwashing products) and in Corporate R&D developing new product categories e.g. Sleep-care and Water purification. Most recently he was Global Associate Director for Strategic Alliances where he worked in partnership with appliance manufacturers to ensure domestic appliances and detergents innovated together to ensure consumers got ideal end results, with sustainability built-in by reducing water and energy use. In parallel he also led the Global Methods Team bringing more robust and consumer predictive methods for product evaluation which is key in accelerating innovation, allowing faster decision making.

Graeme’s passion for technical capability development through people saw him lead various community of practice groups to accelerate knowledge transfer and spark idea re-application to add business value. He has a Ph.D. in Preparation, Characterisation and Catalytic Properties of Gallium Loaded Zeolites from the University of Edinburgh.